Show your true colours!

Colours are an essential element in branding and can have a powerful impact on how people perceive a brand. Each colour has its own unique meaning and can be used to convey different emotions, values, and messages. I love using your brand colours in the images I take for your business, whether it is product/ food or Branding photography,. It really helps you stand out even more since it will show a recurring pattern on your Instagram grid, for example.  

Here's a more detailed look at each colour and their associations in branding:

Red: Red is a high-energy colour that can evoke feelings of passion, excitement, and urgency. Brands that use red in their branding often want to convey a sense of boldness and assertiveness. Red can also represent danger and warning, making it a common colour in emergency vehicles and stop signs.

Blue: Blue is a calming colour that represents trust, stability, and security. It's a popular choice for corporate brands as it conveys a sense of professionalism and experience. Brands that use blue in their branding want to establish themselves as dependable and reliable. Blue can also represent intelligence and sophistication, making it a common colour in tech and financial brands.

A photo I took for Ciara from Positive Prospects, a business offering career and wellness coaching. The blue reflects the trust aspect of her business.

Yellow: Yellow is a bright and cheerful colour that represents optimism, creativity, and understanding. Brands that use yellow in their branding often want to convey a sense of friendliness and approachability. It's also a popular colour for brands that cater to children or families. Yellow can also represent caution or warning, making it a common colour in safety signs and construction sites.

Green: Green represents nature, growth, and harmony. Brands that use green in their branding often want to convey a sense of eco-friendliness and sustainability. It's a popular choice for health and wellness brands as it conveys a sense of naturalness and freshness. Green can also represent money and wealth, making it a common colour in financial brands.

Ilona from rightfood4u is a nutritionist and health and wellness coach. The colour green is very prominent in her branding, reflecting the wellness/ natural aspect of her business.

Orange: Orange is a warm and energetic colour that represents creativity, playfulness, and affordability. Brands that use orange in their branding often want to convey a sense of innovation and originality. It's a popular choice for brands that cater to younger audiences or want to appear more approachable. Orange can also represent hunger and thirst, making it a common colour in food and beverage brands.

Pink: pink generally stands for sweetness, warmth, love, softness, femininity, and playfulness. Brands using pink in their brand colours often target a female audience.

This is one of the images I took for Margaret Kavanagh, a nutritionist. Pink is one of her brand colours, which appeals to a female audience, her target customers.

Purple: Purple represents royalty, creativity, and loyalty. Brands that use purple in their branding often want to convey a sense of luxury and sophistication. It's a popular choice for high-end fashion and beauty brands as it conveys a sense of elegance and glamour. Purple can also represent spirituality and mysticism, making it a common colour in esoteric and mystical brands.

This is Laura from Lovely Things, a preloved kids and baby clothes shop. The colour purple reflects the creative site of the business. In the background are some items in another brand colour: fuchsia…

White: White represents simplicity, purity, and cleanliness. Brands that use white in their branding often want to convey a sense of elegance and sophistication. It's a popular choice for minimalist brands that want to appear modern and sophisticated. White can also represent innocence and new beginnings, making it a common colour in weddings and baby-related brands.

Grey: Grey represents maturity, stability, and solidity. Brands that use grey in their branding often want to convey a sense of professionalism and experience. It's a popular choice for corporate brands that want to appear sophisticated and dependable. Grey can also represent neutrality and balance, making it a common colour in government and non-profit brands.

Black: Black represents power, elegance, and sophistication. Brands that use black in their branding often want to convey a sense of luxury and high-end quality. It's a popular choice for fashion and beauty brands as it conveys a sense of exclusivity and prestige. Black can also represent authority and strength, making it a common colour in athletic and outdoor brands.

Choosing the right colours for a brand is crucial as it can evoke specific emotions and convey messages to the consumer. Each colour has its own unique meaning and can be used to represent different qualities of a brand. By understanding the meanings of each colour, brands can create a distinct identity that resonates with their target audience.

If you would like to know more or if you would like to find out how I can help you to get all the aspects of your brand of the picture, feel free to send me a message!