• The main thing is that your clothes match your business and personality;
  • Your clothes should be stylish but also comfortable to wear;
  • Avoid busy patterns, they will take away the focus from your face;
  • Similarly, avoid to wear too much jewelry, the focus is you!
  • Try to add a bit of (muted) colour. Black and white clothes can make skin look pale;
  • Make sure that your clothes are ironed, the camera will show creases.