Marketing your business has changed so much over the past few years.
As a small business owner, I have experienced it first hand. Your social media profile is key and the more you post, the more likely your posts will be shown to your audience. The more personal the posts are, the better.
As Seth Godin, the author of ‘This is marketing’ says: “Marketing is no longer about the stuff that you make, but about the stories you tell.” A good marketing strategy is a continuous story of you as a person and entrepreneur. It is all about why you do something and not really about what you do. Your personality needs to shine through all your communication.
This is very time-consuming and requires a lot of creative thinking. If you are like me and do not want to spend half your life running your business on social media, you might be interested in the new packages that I am introducing. How does it sound if I could offer you your Social Media and marketing photos covering a few months, captured in just a few hours? These photos are professional, personal and represent you and your brand. All that is left to do for you is to schedule your posts for the next 3 months and you can spend your time looking after your business, rather than social media. What makes it even better is that this package will be eligible for the Trading Online Voucher scheme.
Let me help you to take your brand to the next level. Together we will create a plan to visually tell the story of your brand. I will first send out a questionnaire regarding your business, your brand and your own interests and background. After completing the questionnaire, we will meet up to discuss your answers in further detail and come up with a few stories (depending on the package). We can also discuss locations, hair, make-up and clothing; It is the nitty gritty stuff that makes your session unique. Please feel free to raise any concerns or any ideas that you might have. The session itself will last 3-6 hours, depending on the package you went for.
Personal Brand Stories
This really depends on the length of time that your photoshoot will take, but I recommend 3 as a minimum. Have a trial run at home by trying out the different outfits and see what you are missing to match the look that you are going for.
Have a good sleep the night before, eat a light meal and drink loads of water in advance.
It’s a very personal decision, but consider the photo session to be your business card or shop window. You really want to look your best. I can recommend a make-up artist and/or hairdresser.
You will receive product images, professional headshots, lifestyle images, social media images, Images for printed materials, visual storytelling.
“We commissioned Karin to do a team photo and individual headshots of our team. Karin did an excellent job relaxing all the team and we are very pleased with the final shots. Would really recommend Janssen Photography”
“A more impressive online presence! Before working with Karin, our photographs were inconsistent and didn’t resonate with our brand. We had a social media strategy but we didn’t have the images to portray our brand authentically. With this bank of high quality images from Karin, we now have a way to accurately communicate our food, brand and meaning. We have achieved a new level of professionalism online that has resulted in higher engagement which means more footfall & increased revenue!” — Catriona Rogan
To be in business today, our most important job is to be head marketer for the brand called YOU! These are words by Tom Peter of the FAST Company, the world’s leading business media brand.
You are the biggest asset when it comes to your business or your career. It is my job to let your brand shine through in your headshot photographs. A good headshot photograph is authentic, accurate and professional.
Your product is one of the major aspects of your business.
I want to show your product in its best light. During the session your product is carefully set in its perfect light and captured from its very best angle.
By giving your product the attention it deserves, you will increase your revenue and engagement. It will also give your business more credibility and a professional image. Understanding the importance of a quick turn-around, I will supply the photos to you in a timely manner.