My Blog
Improve your online profile – With the Trading Online Voucher
Last week’s best news was the revamped Trading Online Voucher Scheme! The Local Enterprise Office has really stepped up the game! The trading online voucher is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new...
How does a Personal Branding Session work?
Following on from the blog post I wrote 2 weeks ago, I want to describe a Personal Branding photo session in a bit more detail. Pre-shoot ... THe first and most important stage of the session is when I get to know you and your business. I have a questionnaire with...
Personal Brand Photography – a Guide …
I notice very often that most people are not really aware of what Personal Brand photography is. Most people think of a Headshot but it would not go beyond that. The first time Personal Branding was mentioned was in 1997. Tom Peters mentioned in an article the...
Building a story brand – by Donald Miller
I highly recommend the book 'Building a story Brand' by Donald Miller. Some amazing tips and tools to build your own story brand. https://youtu.be/e52klxYzkKI
Get your Christmas branding in good Nick!
With the preparations for the Christmas season in full swing, I just want to share this with you ... When it some to branding, I have one big hero. One person who pulls it off every year. He is consistent, he has a vision, is instantly recognisable and has an amazing...
Food Branding Photography – Inewtrition
I was approached by a friend of mine last month to help her design a brand photo for the website for her new business. The business offers food science expertise with a focus on innovation. The brief was as follows: "powerfully engaging photographs on food design to...
5 Essential Ingredients for A Stunning Food Brand
Does it look as good as it tastes? In a series of 5 blogs I will try to tackle the main obstacles that you may encounter when taking and using brand photographs of your food business. First of all, I want to discuss what is probably your main question: How can you...
Your best investment this year …
We are drowning in information these days and with our attention span ever decreasing it is hard to get the attention of your ideal client. You really need to stand out to be noticed. The photos on your website are crucial to the level of online engagement. I...
Have your Cake and Eat it …
A few weeks ago, I had the honour to capture the story behind the Red Bird cafe in Bray. The cafe is known for its artisan sandwiches made with traditional bakery breads, homemade soups and fresh salads. Catriona, the owner, was very eager to get this across in the...
